LIBROS DEL AUTOR: claude cellich

3 resultados para LIBROS DEL AUTOR: claude cellich

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  • Creative Solutions to Global Business Negotiations, Third Edition
    Claude Cellich
    Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable.Based on decades of teaching and consultancies around the world, the author provides a useful guide for business executives operating in today’s digitalized global economy. This latest edition will help readers enhance their preparation, ...
    Disponible

    22,43 €

  • Global Trade Strategies
    Claude Cellich / Michel Borgeon
    This book willenable the reader to develop global strategies based on trade information and trade flows analysis.Developing global business strategies in today’s competitive and disruptive environment calls for greater interaction between the business sector and government. Among the instruments available today are various market analytic tools. These tools, coupled with new bu...
    Disponible

    22,92 €

  • Trade Promotion Strategies
    Claude Cellich
    New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with ...
    Disponible

    20,95 €