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Tourism Marketing for Developing Countries

Tourism Marketing for Developing Countries

Eli Avraham / Eran Ketter

145,29 €
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781137342140

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Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists.

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Otros libros del autor

  • Media Strategies for Marketing Places in Crisis
    Eli Avraham / Eran Ketter
    Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. ...