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Media Strategies for Marketing Places in Crisis

Media Strategies for Marketing Places in Crisis

Eli Avraham / Eran Ketter

368,13 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9781138473546

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Sobre IBD

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

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Otros libros del autor

  • Tourism Marketing for Developing Countries
    Eli Avraham / Eran Ketter
    Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. ...