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Tourism and the Branded City

Tourism and the Branded City

John G. Gammack / Stephanie Hemelryk Donald

301,92 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Geografía
ISBN:
9780754648291
301,92 €
IVA incluido
Disponible

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Sobre IBD

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

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