LIBROS DEL AUTOR: john g gammack

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  • Tourism and the Branded City
    John G. Gammack / Stephanie Hemelryk Donald
    Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general. ...
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    301,92 €