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TIC E MARKETING DIGITAL

TIC E MARKETING DIGITAL

Prince BAROANI KAMBALA

65,55 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208963477
65,55 €
IVA incluido
Disponible

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Sobre IBD

Este livro explora o papel central desempenhado pelas Tecnologias de Informação e Comunicação (TIC) na transformação e evolução do marketing digital. Ao fornecer uma visão geral das várias ferramentas que estão a moldar o marketing moderno, este livro mostra como estas se estão a tornar alavancas essenciais para as empresas num ambiente cada vez mais digitalizado e interligado.O livro está dividido em duas secções principais. Na primeira, analisamos as definições e a evolução das TIC e do marketing digital, destacando a forma como alteraram radicalmente os métodos de comunicação de marketing. O marketing digital, que engloba todas as práticas de marketing que utilizam ferramentas digitais para promover produtos, serviços ou marcas, é apresentado como uma resposta direta ao surgimento das TIC.A segunda parte é dedicada ao impacto e ao papel das TIC no desenvolvimento e no desempenho do marketing digital.

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