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The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing

Evert Gruyaert / Georg Müller / Thomas T. Nagle

271,19 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032540726
271,19 €
IVA incluido
Disponible

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Sobre IBD

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

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  • The Strategy and Tactics of Pricing
    Evert Gruyaert / Georg Muller / Thomas T. Nagle
    The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather t...
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