The Social Shift

The Social Shift

Katie Brinkley

17,39 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2023
Materia
Redes sociales
ISBN:
9798989025701
17,39 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

With over 4 billion social media users worldwide, platforms like Facebook, Instagram, and X have become indispensable marketing tools for businesses. Yet amidst the endless algorithm changes and pressure to post constantly, many entrepreneurs feel overwhelmed and lose sight of social media’s original purpose-fostering human connections.In The Social Shift, strategist Katie Brinkley charts the evolution of social media from its community-focused origins to today’s ad-saturated channels. Drawing on two decades of experience, Brinkley offers entrepreneurs a roadmap to cut through the noise and recapture the power of community.From the nuances of each platform to emerging technologies like Web3 and AI, Brinkley distills her social media expertise into bite-sized frameworks. Learn how AI is revolutionizing user experiences and how Web3 could enable more personalized, decentralized digital interactions.The Social Shift is an indispensable guide for business owners and marketers seeking to leverage social media for sustainable success. Stop struggling and start connecting through Brinkley’s refreshingly human-centric strategies.

Artículos relacionados

  • Libraries, Telecentres, Cybercafes and Public Access to ICT
    Ricardo Gomez
    Public venues are vital to information access across the globe, yet few formal studies exist of the complex ways people in developing countries use information technologies in public access places. Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons presents groundbreaking research on the new challenges and opportunities faced by public librar...
  • Social Media Mining and Social Network Analysis
    Xu
    Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organization science discipline and much more. This collection of perspectives on developmental practice is useful for industrial practitioners as...
  • Using Social and Information Technologies for Disaster and Crisis Management
    Using Social and Information Technologies for Disaster and Crisis Management highlights examples of disaster situations in recent years in which social and information technologies were useful in distributing and receiving information updates. This comprehensive collection brings together research for practitioners and researchers interested in the uses of information technolog...
  • Social Knowledge
    For the past two decades, executives have struggled to develop effective ways of sharing what their organizations know. Organizational leaders are now seeking ways to share knowledge with both internal and external stakeholders driven by concerns such as downsizing, the impending retirement of baby boomers, terrorism, and a host of other organizational challenges. Social Knowle...
  • Organizations and Social Networking
    Po Li
    The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad inv...
  • Social and Organizational Impacts of Emerging Mobile Devices
    Joanna Lumsden
    As mobile devices become increasingly diverse and continue to shrink in size and weight, their portability is enhanced but, unfortunately, their usability tends to suffer. Ultimately, the usability of mobile technologies determines their future success in terms of end-user acceptance and, thereafter, adoption and social impact. Widespread acceptance will not, however, be achiev...

Otros libros del autor

  • The Social Shift
    Katie Brinkley
    With over 4 billion social media users worldwide, platforms like Facebook, Instagram, and X have become indispensable marketing tools for businesses. Yet amidst the endless algorithm changes and pressure to post constantly, many entrepreneurs feel overwhelmed and lose sight of social media’s original purpose-fostering human connections.In The Social Shift, strategist Katie Brin...