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  • Health and Fitness Social Media Prompts
    BuzzTrace
    Writing a 60,000 word book? Piece of cake. Writing a 140 character tweet? Awkward silence. On the surface social media seems easy--just say what’s on your mind! But saying what’s on your mind rarely leads to more followers, and frequently even leads to unfollows. The creative minds behind the audience-building online social software BuzzTrace created this book of over 200 promp...
    Disponible

    4,63 €

  • Social Media Data Extraction and Content Analysis
    Shalin Hai-Jew
    In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explo...
    Disponible

    313,90 €

  • Managing Public Relations and Brand Image through Social Media
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Particip...
    Disponible

    256,02 €

  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • New Opportunities for Artistic Practice in Virtual Worlds
    Denise Doyle
    Although virtual worlds continue to grow in popularity, a substantial amount of research is needed to determine best practices in virtual spaces. The artistic community is one field where virtual worlds can be utilized to the greatest effect. New Opportunities for Artistic Practice in Virtual Worlds provides a coherent account of artistic practices in virtual worlds and conside...
    Disponible

    254,97 €

  • Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Oncel Taskiran / Recep Yılmaz
    Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of adver...
    Disponible

    439,46 €

  • Organizations and Social Networking
    Po Li
    The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad inv...
    Disponible

    243,17 €

  • I’m on Facebook--Now What (2nd Edition)
    Jason Alba / Jesse Stay / Rachel Melia
    Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while...
    Disponible

    22,22 €

  • Using Social and Information Technologies for Disaster and Crisis Management
    Using Social and Information Technologies for Disaster and Crisis Management highlights examples of disaster situations in recent years in which social and information technologies were useful in distributing and receiving information updates. This comprehensive collection brings together research for practitioners and researchers interested in the uses of information technolog...
    Disponible

    229,73 €

  • Social Media Mining and Social Network Analysis
    Xu
    Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organization science discipline and much more. This collection of perspectives on developmental practice is useful for industrial practitioners as...
    Disponible

    229,54 €

  • Social Media and the New Academic Environment
    Patrut
    As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogica...
    Disponible

    230,33 €

  • Social and Organizational Impacts of Emerging Mobile Devices
    Joanna Lumsden
    As mobile devices become increasingly diverse and continue to shrink in size and weight, their portability is enhanced but, unfortunately, their usability tends to suffer. Ultimately, the usability of mobile technologies determines their future success in terms of end-user acceptance and, thereafter, adoption and social impact. Widespread acceptance will not, however, be achiev...
    Disponible

    255,88 €

  • Libraries, Telecentres, Cybercafes and Public Access to ICT
    Ricardo Gomez
    Public venues are vital to information access across the globe, yet few formal studies exist of the complex ways people in developing countries use information technologies in public access places. Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons presents groundbreaking research on the new challenges and opportunities faced by public librar...
    Disponible

    256,80 €

  • Social Knowledge
    For the past two decades, executives have struggled to develop effective ways of sharing what their organizations know. Organizational leaders are now seeking ways to share knowledge with both internal and external stakeholders driven by concerns such as downsizing, the impending retirement of baby boomers, terrorism, and a host of other organizational challenges. Social Knowle...
    Disponible

    236,35 €

  • # Socialmedia Nonprofit Tweet Book01
    Beth Kanter / Janet Fouts
    Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change. So if your nonprofit is ready to make the leap into social media, how do y...
    Disponible

    17,92 €

  • Youtube For Beginners
    Joseph Joyner
    There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you’re able to gain more views and more subscribers. At the end of the day the g...
    Disponible

    11,13 €

  • Jill Rowley on #SocialSelling
    Jill Rowley
    Jill Rowley on #SocialSelling: 140 Tweets on Modern Selling the Social Way plays an important role in making key initiatives to enrich other people’s careers and elevate the profession of sales. It details how to develop modern business strategies through social media, and how these factors change the old-style way of increasing revenue, making every single task easier, meet pr...
    Disponible

    22,47 €

  • Ted Rubin on Ror #Ronr
    Ted Rubin
    There’s no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now 'it’s all about relationships,' social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.With customers reading reviews upon reviews of products online, asking...
    Disponible

    22,46 €

  • I Am Not a Slut
    Leora Tanenbaum
    The author of the groundbreaking work Slut! explores the phenomenon of slut-shaming in the age of sexting, tweeting, and 'liking.' She shows that the sexual double standard is more dangerous than ever before and offers wisdom and strategies for alleviating its destructive effects on young women’s lives.Young women are encouraged to express themselves sexually. Yet when they do,...
    Disponible

    14,01 €

  • Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
    In today’s rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformati...
    Disponible

    327,76 €

  • Social Capital in the Age of Online Networking
    Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This edited book, titled Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications , provides current and prospective theoretical and applied understandings of this newer sour...
    Disponible

    281,96 €

  • Social Capital in the Age of Online Networking
    Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This edited book, titled Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications , provides current and prospective theoretical and applied understandings of this newer sour...
    Disponible

    216,11 €

  • The Role of Brands in an Era of Over-Information
    Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a men...
    Disponible

    327,54 €

  • The Role of Brands in an Era of Over-Information
    Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a men...
    Disponible

    248,62 €

  • BLACK BELT DIGITAL ™
    Rick O’Neill
    Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they’re good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that’s a problem: digita...
    Disponible

    42,75 €

  • BLACK BELT DIGITAL ™
    Rick O’Neill
    Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they’re good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that’s a problem: digita...
    Disponible

    63,85 €

  • Our Family Social Media Plan
    August Brice / Jadian Brice
    As a mom of two,  I understand it’s incredibly overwhelming to raise, care and prepare a child growing up in the Digital Age. As if basic parenting wasn’t challenging enough, now we’re tasked with showing our children the ins and outs of being online--What to look at, what not to look at, what to say, what not to say, what to show, whom to show it to and then even crazier, when...
    Disponible

    17,56 €

  • Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
    In today’s rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformati...
    Disponible

    248,84 €

  • Social Media and Online Consumer Decision Making in the Fashion Industry
    Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interact...
    Disponible

    328,01 €

  • Social Media and Online Consumer Decision Making in the Fashion Industry
    Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interact...
    Disponible

    249,09 €