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  • Health and Fitness Social Media Prompts
    BuzzTrace
    Writing a 60,000 word book? Piece of cake. Writing a 140 character tweet? Awkward silence. On the surface social media seems easy--just say what’s on your mind! But saying what’s on your mind rarely leads to more followers, and frequently even leads to unfollows. The creative minds behind the audience-building online social software BuzzTrace created this book of over 200 promp...
    Disponible

    4,63 €

  • Social Media Data Extraction and Content Analysis
    Shalin Hai-Jew
    In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explo...
    Disponible

    313,90 €

  • Managing Public Relations and Brand Image through Social Media
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Particip...
    Disponible

    256,02 €

  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • New Opportunities for Artistic Practice in Virtual Worlds
    Denise Doyle
    Although virtual worlds continue to grow in popularity, a substantial amount of research is needed to determine best practices in virtual spaces. The artistic community is one field where virtual worlds can be utilized to the greatest effect. New Opportunities for Artistic Practice in Virtual Worlds provides a coherent account of artistic practices in virtual worlds and conside...
    Disponible

    254,97 €

  • Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Oncel Taskiran / Recep Yılmaz
    Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of adver...
    Disponible

    439,46 €

  • Organizations and Social Networking
    Po Li
    The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad inv...
    Disponible

    243,17 €

  • I’m on Facebook--Now What (2nd Edition)
    Jason Alba / Jesse Stay / Rachel Melia
    Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while...
    Disponible

    22,22 €

  • Using Social and Information Technologies for Disaster and Crisis Management
    Using Social and Information Technologies for Disaster and Crisis Management highlights examples of disaster situations in recent years in which social and information technologies were useful in distributing and receiving information updates. This comprehensive collection brings together research for practitioners and researchers interested in the uses of information technolog...
    Disponible

    229,73 €

  • Social Media Mining and Social Network Analysis
    Xu
    Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organization science discipline and much more. This collection of perspectives on developmental practice is useful for industrial practitioners as...
    Disponible

    229,54 €

  • Social Media and the New Academic Environment
    Patrut
    As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogica...
    Disponible

    230,33 €

  • Social and Organizational Impacts of Emerging Mobile Devices
    Joanna Lumsden
    As mobile devices become increasingly diverse and continue to shrink in size and weight, their portability is enhanced but, unfortunately, their usability tends to suffer. Ultimately, the usability of mobile technologies determines their future success in terms of end-user acceptance and, thereafter, adoption and social impact. Widespread acceptance will not, however, be achiev...
    Disponible

    255,88 €

  • Libraries, Telecentres, Cybercafes and Public Access to ICT
    Ricardo Gomez
    Public venues are vital to information access across the globe, yet few formal studies exist of the complex ways people in developing countries use information technologies in public access places. Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons presents groundbreaking research on the new challenges and opportunities faced by public librar...
    Disponible

    256,80 €

  • Social Knowledge
    For the past two decades, executives have struggled to develop effective ways of sharing what their organizations know. Organizational leaders are now seeking ways to share knowledge with both internal and external stakeholders driven by concerns such as downsizing, the impending retirement of baby boomers, terrorism, and a host of other organizational challenges. Social Knowle...
    Disponible

    236,35 €

  • Youtube For Beginners
    Joseph Joyner
    There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you’re able to gain more views and more subscribers. At the end of the day the g...
    Disponible

    11,13 €

  • Jill Rowley on #SocialSelling
    Jill Rowley
    Jill Rowley on #SocialSelling: 140 Tweets on Modern Selling the Social Way plays an important role in making key initiatives to enrich other people’s careers and elevate the profession of sales. It details how to develop modern business strategies through social media, and how these factors change the old-style way of increasing revenue, making every single task easier, meet pr...
    Disponible

    22,47 €

  • Don’t Be the Weakest Link
    Shayne Kawalilak
    Shayne and Charles bring over 50 years of security and privacy expertise to this masterfully crafted blueprint for surviving in this new digital landscape. Introducing the Weakest Link Scale, this book helps you improve your Knowledge Rank and learn to adapt to your Response Rank, empowering you to learn at your own pace and respond to threats securely. Packed with real-world e...
    Disponible

    14,92 €

  • Don’t Be the Weakest Link (BR)
    Shayne Kawalilak
    This is the Bionic Reading® edition for readers with ADHD.Shayne and Charles bring over 50 years of security and privacy expertise to this masterfully crafted blueprint for surviving in this new digital landscape. Introducing the Weakest Link Scale, this book helps you improve your Knowledge Rank and learn to adapt to your Response Rank, empowering you to learn at your own pace...
    Disponible

    22,76 €

  • Don’t Be the Weakest Link (BR)
    Shayne Kawalilak
    Shayne and Charles bring over 50 years of security and privacy expertise to this masterfully crafted blueprint for surviving in this new digital landscape.Introducing the Weakest Link Scale, this book helps you improve your Knowledge Rank and learn to adapt to your Response Rank, empowering you to learn at your own pace and respond to threats securely. Packed with real-world ex...
    Disponible

    15,65 €

  • Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
    Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to g...
    Disponible

    347,94 €

  • Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
    Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to g...
    Disponible

    262,50 €

  • 2025 Social Media Content Planner & Guide
    Louise McDonnell
    Ready to Master Social Media in 2025 with Real Strategies for Real Success?Award-winning social media strategist and four-time best-selling author Louise McDonnell presents her essential guide for entrepreneurs, small businesses, and digital marketers eager to elevate their social media impact. With this comprehensive Social Media Content, you’ll learn to plan, prioritize, and ...
    Disponible

    33,42 €

  • Digital Marketing
    Percy Hawkins
    Title: Digital Marketing Domination: Mastering SEO, Social Media, and Analytics for Success in the Digital AgeBack-of-the-Book Summary:Harness the power of digital marketing with Digital Marketing Domination. This comprehensive guide takes you on a journey from the evolution of marketing in the digital age to advanced SEO strategies, creating a badass digital marketing strategy...
    Disponible

    19,75 €

  • Challenges for Digital Citizenship and Ethics
    The integration of human rights, social responsibility, and technical innovation acquires significant importance in the current era of digital transformation. As technology rapidly evolves, it profoundly influences societal structures, economic systems, and individual lives. It is essential to examine the impact of digital transformation on human rights and social responsibilit...
    Disponible

    360,51 €

  • Challenges for Digital Citizenship and Ethics
    The integration of human rights, social responsibility, and technical innovation acquires significant importance in the current era of digital transformation. As technology rapidly evolves, it profoundly influences societal structures, economic systems, and individual lives. It is essential to examine the impact of digital transformation on human rights and social responsibilit...
    Disponible

    275,05 €

  • Badass Women and Hashtagged Zombies
    Allison Christina Budaj
    In its evolution from graphic novels to a sprawling multimedia universe, the impact of The Walking Dead cannot be understated. Beyond its narrative roots, a passionate community of viewers use social media to delve deeper into the anxieties and social issues portrayed within the narrative universe. This book uses fan discussions on social media platforms to analyze the serie...
    Disponible

    71,99 €

  • So You Think You Can’t Video
    Pelpina Trip
    INTERNATIONAL BEST SELLERPelpina Trip is a renowned international trainer and speaker specializing in social video. In her new book, she shares a wealth of knowledge and practical insights from over 15 years of experience, including her work as a TV journalist in America and creating thousands of videos for both businesses and television. By interviewing professionals from arou...
    Disponible

    14,11 €

  • Digital and Social Media Marketing
    Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. ...
    Disponible

    75,73 €

  • Digital and Social Media Marketing
    Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. ...
    Disponible

    243,46 €

  • Antisemitism in Online Communication
    Karolina Placzynta / Laura Ascone / Matthias J. Becker
    The normalisation of hate speech, including antisemitic rhetoric, poses a significant threat to social cohesion and democracy. While global efforts have been made to counter contemporary antisemitism, there is an urgent need to understand its online manifestations. Hate speech spreads easily across the internet, facilitated by anonymity and reinforced by algorithms that favour ...
    Disponible

    60,68 €


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