Inicio > Sociedad y ciencias sociales > Psicología > Psicología social, grupal o colectiva > The Routledge Companion to Consumer Behavior Analysis
The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis

Gordon Foxall

436,05 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Psicología social, grupal o colectiva
ISBN:
9780415729925
436,05 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. By focussing on human economic and social choices which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of the modern marketing-orientated business organization in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Artículos relacionados

  • Conspiracy
    Michael Shermer
    'A well-written and essential tool for those navigating today’s complicated geopolitical landscape.'--Library Journal Best-selling author Michael Shermer presents an overarching theory of conspiracy theories--who believes them and why, which ones are real, and what we should do about them.Nothing happens by accident, everything is connected, and there are no coincidences: that ...
    Disponible

    28,50 €

  • Another Self
    Cindy Engel
    Another Self explains why we sometimes take on the physical, emotional, and even mental states of others. In this book-the first overview of somatic empathy-Dr Engel brings together research into social perception and interpersonal physiology to explain how and why our thoughts and feelings are not always entirely our own. Do you wince when you see someone stub their toe, feel ...
    Disponible

    23,16 €

  • How to Read People Like a Book
    Chase Hill
    Stop racking your brain to figure out what others are really trying to say... know how to instantly decode the meaning behind their unspoken messages. Do you ever wish you could read the minds of other people, so you’d know exactly how to respond or act around them? How many times have you met someone and thought they’d be a good friend, only to discover that they were a comple...
    Disponible

    11,88 €

  • A tu per tu
    Laura Bonanni
    Questo libro esplora il sorprendente parallelismo tra due percorsi di conoscenza di sé apparentemente distanti: la psicoterapia del profondo e gli Esercizi Spirituali.Attraverso un’analisi puntuale e ricca di spunti, l’autrice mette in luce le affinità di metodo e di intenti di questi due 'sistemi esperienziali', entrambi volti a promuovere la crescita personale, la consapevole...
    Disponible

    21,95 €

  • Yo no peleo, t no peleas
    Alejandra Stamateas
    ...
    Disponible

    13,30 €

  • Below the Surface
    Adriana Umaña-Taylor / Deborah Rivas-Drake
    A guide to the latest research on how young people can develop positive ethnic-racial identities and strong interracial relationsToday’s young people are growing up in an increasingly ethnically and racially diverse society. How do we help them navigate this world productively, given some of the seemingly intractable conflicts we constantly hear about? In Below the Surface, Deb...
    Disponible

    30,84 €

Otros libros del autor

  • The Routledge Companion to Consumer Behavior Analysis
    Gordon Foxall
    Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f ...
    Disponible

    106,02 €

  • Addiction as Consumer Choice
    Gordon Foxall
    This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion. ...
    Disponible

    84,12 €

  • Context and Cognition in Consumer Psychology
    Gordon Foxall
    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elab...
    Disponible

    77,58 €

  • Consumers in Context
    Gordon Foxall
    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research. ...
    Disponible

    96,05 €

  • Consumer Behaviour (RLE Consumer Behaviour)
    Gordon Foxall
    This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the...
    Disponible

    95,06 €

  • Addiction as Consumer Choice
    Gordon Foxall
    This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion. ...
    Disponible

    301,89 €