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The Pricing and Revenue Management of Services

The Pricing and Revenue Management of Services

Irene C.L. Ng

88,38 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9780415551953
88,38 €
IVA incluido
Disponible

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Sobre IBD

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.  

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Otros libros del autor

  • The Pricing and Revenue Management of Services
    Irene C.L. Ng
    In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.   ...