LIBROS DEL AUTOR: irene c l ng

2 resultados para LIBROS DEL AUTOR: irene c l ng

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  • Creating New Markets in the Digital Economy
    Irene C. L. Ng / Irene CLNg
    ...
    Disponible

    60,30 €

  • The Pricing and Revenue Management of Services
    Irene C.L. Ng
    In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.   ...
    Disponible

    88,38 €