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The New Marketing

The New Marketing

Cheryl Burgess / Mark Burgess

177,18 €
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Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9781526490117

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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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  • The New Marketing
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