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The Jobs To Be Done

The Jobs To Be Done

Jim Kalbach

53,37 €
IVA incluido
Disponible
Editorial:
Rosenfeld Media
Año de edición:
2020
Materia
Influencia de la ciencia y la tecnología sobre la sociedad
ISBN:
9781933820682
53,37 €
IVA incluido
Disponible

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Sobre IBD

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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