LIBROS DEL AUTOR: jim kalbach

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  • The Jobs To Be Done
    Jim Kalbach
    These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make...
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    53,37 €