Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The brand market is growing rapidly, making brands one of the main assets of a company. In line with this market reality, the overall objective of this study is to show the importance of communication in building a brand in the consumer’s mind. To do this, we must understand the concept of a brand, analyze its identity-its symbols, colors, and shapes-and recognize the importance of communication in brand building. In this study, Vivo commercials were analyzed to identify how their values are presented. To do this, a bibliographic review and analysis of three recently aired Vivo television commercials were conducted. The expected result is that this research will show the importance of building a brand, with a focus on embedding it in the minds of consumers.
