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L’importanza della comunicazione nella costruzione del marchio Vivo

L’importanza della comunicazione nella costruzione del marchio Vivo

Ricardo Jair Silva

58,88 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209146107
58,88 €
IVA incluido
Disponible

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Sobre IBD

Il mercato dei marchi è in forte crescita, rendendoli uno dei principali valori di un’azienda. In linea con questa realtà di mercato, il presente lavoro ha come obiettivo generale quello di mostrare l’importanza della comunicazione nella costruzione del marchio nella mente del consumatore. A tal fine, è necessario comprendere il concetto di marchio, analizzarne l’identità - i suoi simboli, colori e forme - e riconoscere l’importanza della comunicazione per la costruzione del marchio. In questo lavoro sono stati analizzati gli spot pubblicitari del marchio Vivo per identificare in che modo vengono presentati i suoi valori. A tal fine, è stata condotta una ricerca bibliografica e un’analisi di tre spot televisivi del marchio Vivo trasmessi di recente. Il risultato atteso è che questa ricerca dimostri l’importanza di costruire un marchio, con l’obiettivo di inserirlo nella mente del consumatore.

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