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The Essentials of Marketing Research

The Essentials of Marketing Research

Bruce Wrenn / Lawrence Silver / Robert E. Stevens

157,60 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Investigación de mercado
ISBN:
9780415899284
157,60 €
IVA incluido
Disponible

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Sobre IBD

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

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  • The Essentials of Marketing Research
    Bruce Wrenn / Lawrence Silver / Robert E. Stevens
    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research. ...
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