LIBROS DEL AUTOR: gordon r foxall

10 resultados para LIBROS DEL AUTOR: gordon r foxall

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  • The Continuum of Consumer Choice
    Gordon R. Foxall
    The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. ...
    Disponible

    82,78 €

  • The Continuum of Consumer Choice
    Gordon R. Foxall
    The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. ...
    Disponible

    254,57 €

  • The Theory of the Marketing Firm
    Gordon R. Foxall
    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It  assumes the propos...
    Disponible

    170,28 €

  • The Theory of the Marketing Firm
    Gordon R. Foxall
    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It  assumes the propos...
    Disponible

    168,83 €

  • Perspectives on Consumer Choice
    Gordon R. Foxall
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consume...
    Disponible

    66,06 €

  • Perspectives on Consumer Choice
    Gordon R. Foxall
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consume...
    Disponible

    64,37 €

  • Perspectives on Consumer Choice
    Gordon R. Foxall
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consume...
    Disponible

    47,83 €

  • Consumer Behaviour (RLE Consumer Behaviour)
    Gordon Foxall / Gordon R. Foxall
    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of th...
    Disponible

    220,88 €

  • Understanding Consumer Choice
    G. R. Foxall / Gordon R. Foxall
    This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, social cognitive, approach, there is little theory-development that relates choi...
    Disponible

    132,81 €

  • Consumer Choice
    Gordon R Foxall
    ...
    Disponible

    36,25 €