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The Complexity Turn

The Complexity Turn

Arch G. Woodside

173,12 €
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Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9783319836423
173,12 €
IVA incluido
Disponible

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Sobre IBD

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

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