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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

Arch G. Woodside

264,45 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781786351227

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This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.

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