Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Emprendimiento y emprendedores > The Business Model
The Business Model

The Business Model

The Business Model

Alexander Chernev

36,96 €
IVA incluido
Disponible
Editorial:
Cerebellum Press
Año de edición:
2017
Materia
Emprendimiento y emprendedores
ISBN:
9781936572458
36,96 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success.The business model framework outlined in this book applies to a wide range of companies—startups and established enterprises, consumer packaged goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and brick-and-mortar entities, packaged-goods manufacturers and value-added service providers, nonprofit organizations and profit-driven companies.Practical, actionable, and succinct, The Business Model is the essential reference and how-to guide for everyone seeking to achieve market success: from entrepreneurs to experienced managers, from senior executives to product designers, from those creating new market offerings to those improving on existing ones. This book is for those passionate about building great products that create market value and disrupt industries.

Artículos relacionados

  • The Shortest Distance Between You and Your New Product, 2nd Edition
    Katherine Radeka
    Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to product development that has helped hundreds of teams get their products to market faster.When you can get your product into customers' hands faster, you see your vision brought to life sooner. You can beat any competition to market with your best ideas. You can shorten th...
    Disponible

    18,92 €

  • Your Book is the Hook
    Karen Williams
    Writing a book is a great way for business owners to inspire and educate their clients, and leverage their knowledge and expertise.It will help you to get known for what you do, establish yourself as an authority, and get noticed by more people who need your help.In Your Book is the Hook, Karen takes you through her proven six-step process to plan, write, publish and market the...
    Disponible

    13,03 €

  • The New Startup
    David Pike
    Do you want to be your own boss? Are you working in a cubicle, counting down the hours until 5 o’clock (or later) when you can leave the office? Are you unemployed? This book is for you. Starting a business might seem like a complex maze, but there are steps and guidelines you should follow. Based on my personal experience of 10+ ventures, research on entrepreneurship, and conv...
    Disponible

    14,55 €

  • Modern Entrepreneurship and E-Business Innovations
    Süphan Nasır
    Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication technologies. Modern Entrepreneurship and E-Business Innovations provides advanced knowledge of e-entrepreneurship and innovation as well as emerging theories, applications and challenges. This book is a...
  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João JMFerreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
  • Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
    In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship be...

Otros libros del autor

  • Marketing Management - Theory and Practice, 2nd Edition
    Alexander Chernev
    Marketing Management: Theory and Practice provides a systematic overview of the fundamentals of marketing theory, defines the core principles of marketing management, and presents a value-based framework for developing viable market offerings. This theory is grounded in the view of marketing as a value-creation process essential to any business enterprise. The discussion of mar...
  • Marketing Management - Theory and Practice, 2nd Edition
    Alexander Chernev
    Marketing Management: Theory and Practice provides a systematic overview of the fundamentals of marketing theory, defines the core principles of marketing management, and presents a value-based framework for developing viable market offerings. This theory is grounded in the view of marketing as a value-creation process essential to any business enterprise. The discussion of mar...
    Disponible

    92,04 €

  • The Marketing Plan Handbook, 7th Edition
    Alexander Chernev
    The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. Using a step-by-step method to develop a strategically sound plan, the book presents key information in a concise and logical way. It explains the fundamental principles of building a marketing plan and introduces a comprehensive framework that includes all essential components.The ...
    Disponible

    27,74 €

  • The Marketing Plan Handbook, 7th Edition
    Alexander Chernev
    The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. Using a step-by-step method to develop a strategically sound plan, the book presents key information in a concise and logical way. It explains the fundamental principles of building a marketing plan and introduces a comprehensive framework that includes all essential components.The ...
  • Strategic Marketing Management, 11th Edition
    Alexander Chernev
    Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to...
    Disponible

    81,88 €

  • Strategic Marketing Management, 11th Edition
    Alexander Chernev
    Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to...