LIBROS DEL AUTOR: alexander chernev

13 resultados para LIBROS DEL AUTOR: alexander chernev

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  • Marketing Management - Theory and Practice, 2nd Edition
    Alexander Chernev
    Marketing Management: Theory and Practice provides a systematic overview of the fundamentals of marketing theory, defines the core principles of marketing management, and presents a value-based framework for developing viable market offerings. This theory is grounded in the view of marketing as a value-creation process essential to any business enterprise. The discussion of mar...
    Disponible

    92,04 €

  • The Marketing Plan Handbook, 7th Edition
    Alexander Chernev
    The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. Using a step-by-step method to develop a strategically sound plan, the book presents key information in a concise and logical way. It explains the fundamental principles of building a marketing plan and introduces a comprehensive framework that includes all essential components.The ...
    Disponible

    27,74 €

  • Strategic Marketing Management, 11th Edition
    Alexander Chernev
    Strategic Marketing Management outlines the fundamentals of marketing strategy, providing a systematic approach to marketing management. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. More important, this book offers a framework and a set of practical tools that enable managers to apply the theory to...
    Disponible

    81,88 €

  • The Customer Science Handbook
    Alexander Chernev
    Creating impactful customer experiences is at the core of a company’s business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences.Building on decades of research...
    Disponible

    35,86 €

  • Strategic Brand Management, 4th Edition
    Alexander Chernev
    In Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics cove...
    Disponible

    67,71 €

  • Mastering the Case Interview, 10th Edition
    Alexander Chernev
    Mastering the Case Interview (10th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of managing the case interview, delineates the most common types of cases, and outlines a framework for approaching each type of case. The discussion of the basic principles of case analysis is complemented by an extensive array of inter...
    Disponible

    14,57 €

  • The Marketing Plan Handbook, 6th Edition
    Alexander Chernev
    The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan a...
    Disponible

    40,92 €

  • Strategic Marketing Management - The Framework, 10th Edition
    Alexander Chernev
    Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, thi...
    Disponible

    81,94 €

  • Strategic Marketing Management - Theory and Practice
    Alexander Chernev
    Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The...
    Disponible

    162,22 €

  • The Marketing Plan Handbook, 5th Edition
    Alexander Chernev
    The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an a...
    Disponible

    50,55 €

  • Strategic Marketing Management, 9th Edition
    Alexander Chernev
    Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, comm...
    Disponible

    101,12 €

  • Mastering the Case Interview, 9th Edition
    Alexander Chernev
    Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of managing the case interview, delineates the most common types of cases, and outlines a framework for approaching each type of case. The discussion of the basic principles of case analysis is complemented by an extensive array of interv...
    Disponible

    25,82 €

  • The Business Model
    Alexander Chernev
    New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systemati...
    Disponible

    36,96 €