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The Behavioral Economics of Brand Choice

The Behavioral Economics of Brand Choice

G. Foxall / Jorge M. Olivera-Castro / Teresa C. Schrezenmaier

65,02 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9780230006836

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Sobre IBD

Preface Brand Choice in Behavioral Perspective The Substitutability of Brands Behavior Analysis of Consumer Brand Choice: A preliminary analysis The Behavioral Ecology of Consumer Choice: How and what do consumers maximize The Behavioral Economics of Consumer Brand Choice: Establishing a methodology The Behavioral Economics of Consumer Brand Choice: Patterns of reinforcement and utility maximization Patterns of Consumer Response to Retail Price Differentials Dynamics of Repeat Purchasing for Packaged Consumer Products Consumer Brand Choice: Individual and group analyses of demand elasticity Deviations from Matching Law in Consumer Choice

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