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TÉCNICAS BÁSICAS DE PUBLICIDADE CRIATIVA

TÉCNICAS BÁSICAS DE PUBLICIDADE CRIATIVA

Maria A. Onyilo

72,20 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208506308
72,20 €
IVA incluido
Disponible

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Sobre IBD

A publicidade é ser criativo e a criatividade é a capacidade de desenvolver formas de embalar ou colocar eficazmente os produtos ou serviços de modo a atrair os potenciais consumidores. A criatividade implica selecionar os meios de comunicação, as cores, o corpo do texto, a embalagem e a conceção da estratégia de campanha perfeita que suscite a resposta certa do seu público.Este livro apresenta-lhe a plataforma criativa básica necessária para uma publicidade eficaz. Este livro tem vinte e três capítulos de tópicos muito interessantes sobre princípios e técnicas de criatividade. Está escrito numa linguagem simples e de fácil compreensão para qualquer pessoa interessada em publicidade criativa.

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Otros libros del autor

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