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LES TECHNIQUES DE BASE DE LA PUBLICITÉ CRÉATIVE

LES TECHNIQUES DE BASE DE LA PUBLICITÉ CRÉATIVE

Maria A. Onyilo

72,19 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208506216
72,19 €
IVA incluido
Disponible

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Sobre IBD

La publicité, c’est être créatif, et la créativité, c’est la capacité à trouver des moyens d’emballer ou de placer efficacement des produits ou des services de manière à attirer les consommateurs potentiels. La créativité consiste à sélectionner les bons supports, les bonnes couleurs, le bon texte, le bon emballage et à concevoir la stratégie de campagne parfaite qui suscitera la bonne réponse de la part de votre public.Ce livre vous présente la plate-forme créative de base nécessaire à une publicité efficace. Ce livre comporte vingt-trois chapitres de sujets très intéressants sur les principes et les techniques de créativité. Il est écrit dans un langage simple et facile à comprendre pour toute personne intéressée par la publicité créative.

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