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Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Tobias Röding

109,64 €
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Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9783658405533
109,64 €
IVA incluido
Disponible

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Sobre IBD

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays’ findings, implications for both practice and academia are provided..

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Otros libros del autor

  • Technology-Oriented Customer Touchpoints in Context of Services in Retailing
    Tobias Röding
    In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In th...
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