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TECHNIQUES AND PRINCIPLES OF BUSINESS INNOVATION

TECHNIQUES AND PRINCIPLES OF BUSINESS INNOVATION

OLIVIER DEBABA SAFARI

65,43 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786200759207
65,43 €
IVA incluido
Disponible

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Sobre IBD

This book offers a deep dive into the techniques and principles of business innovation, highlighting their strategic role in a world increasingly marked by volatility, uncertainty, complexity and ambiguity - the famous VUCA environment.It opens with an essential distinction: innovation is not just invention. It is defined by its ability to generate value and be successfully adopted by the market. The book then explores the different forms of innovation: incremental, radical, disruptive, and their variations: products, services, processes, business models and even managerial practices.

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