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Täuschende Werbung

Täuschende Werbung

Ahmad Nadeem / Rabbia Arshad / Zarmeena Zonash

42,54 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208374365
42,54 €
IVA incluido
Disponible

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Sobre IBD

Diese Studie wurde durchgeführt, um die Täuschung durch Werbung von Telekommunikationsanbietern in Pakistan und ihre Auswirkungen auf die Kundentreue zu untersuchen. Es wurden Daten von einzelnen Nutzern aller Telekommunikationsdienstleister in Pakistan gesammelt. Die Ergebnisse der Studie zeigen, dass die Anbieter von Telekommunikationsdiensten die Kunden täuschen, indem sie die Informationen in ihrer Werbung falsch darstellen, und dass sich dieser Faktor auch auf die Kundentreue und Kundenzufriedenheit auswirkt. Darüber hinaus zeigt die Analyse der Daten, dass Frauen empfindlicher auf die in der Werbung dargestellten Informationen reagieren und daher stärker von diesem Phänomen betroffen sind als Männer.

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