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Pubblicità ingannevole

Pubblicità ingannevole

Ahmad Nadeem / Rabbia Arshad / Zarmeena Zonash

42,54 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208374396
42,54 €
IVA incluido
Disponible

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Sobre IBD

Questo studio è stato condotto per esplorare l’ingannevolezza della pubblicità dei fornitori di servizi di telecomunicazione in Pakistan e il suo effetto sulla fedeltà dei clienti. I dati sono stati raccolti da singoli utenti di tutti i fornitori di servizi di telecomunicazione del Pakistan. I risultati dello studio rivelano che i fornitori di servizi di telecomunicazione ingannano i clienti presentando falsamente le informazioni nella loro pubblicità e questo fattore influisce sulla fedeltà e sulla soddisfazione dei clienti. Inoltre, l’analisi dei dati mostra che le donne sono più sensibili alle informazioni presentate nella pubblicità e quindi sono più colpite da questo fenomeno rispetto agli uomini.

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Otros libros del autor

  • Täuschende Werbung
    Ahmad Nadeem / Rabbia Arshad / Zarmeena Zonash
    Diese Studie wurde durchgeführt, um die Täuschung durch Werbung von Telekommunikationsanbietern in Pakistan und ihre Auswirkungen auf die Kundentreue zu untersuchen. Es wurden Daten von einzelnen Nutzern aller Telekommunikationsdienstleister in Pakistan gesammelt. Die Ergebnisse der Studie zeigen, dass die Anbieter von Telekommunikationsdiensten die Kunden täuschen, indem sie d...
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  • Publicité trompeuse
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  • Publicidade enganosa
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