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Sviluppare una forte identità del marchio attraverso i media digitali

Sviluppare una forte identità del marchio attraverso i media digitali

Mariata Diallo

60,52 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208819309
60,52 €
IVA incluido
Disponible

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Sobre IBD

Questo libro presenta un progetto innovativo per la creazione di un marchio alimentare online volto a far conoscere la cultura culinaria africana al pubblico francese. L’obiettivo è distinguersi in un mercato saturo grazie a una strategia di comunicazione digitale efficace e accattivante.Il libro è diviso in quattro parti:Analisi: studio approfondito dell’ambiente del marchio, della concorrenza e delle tendenze del mercato, identificazione dei bisogni e delle aspettative dei consumatori.Presentazione del marchio: piattaforma del marchio, carta grafica, valori e posizionamento strategico attraverso il marketing mix.Strategia : definizione degli obiettivi di comunicazione, azioni da intraprendere, KPI e gestione del team.Costi e sviluppo: back-planning e budget necessario per portare a termine il progetto.Questa guida propone strategie per sviluppare un marchio competitivo e innovativo nel settore del food online, superando le sfide del mercato francese e offrendo un’esperienza culinaria unica.

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