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Desenvolver uma identidade de marca forte através dos meios digitais

Desenvolver uma identidade de marca forte através dos meios digitais

Mariata Diallo

60,58 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208819248
60,58 €
IVA incluido
Disponible

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Sobre IBD

Este livro apresenta um projeto inovador de criação de uma marca alimentar em linha destinada a apresentar a cultura culinária africana ao público francês. O objetivo é destacar-se num mercado saturado graças a uma estratégia de comunicação digital eficaz e cativante.O livro divide-se em quatro partes:Análise: estudo aprofundado do ambiente da marca, da concorrência e das tendências do mercado, identificação das necessidades e expectativas dos consumidores.Apresentação da marca: plataforma da marca, carta gráfica, valores e posicionamento estratégico através do marketing mix.Estratégia : definição de objectivos de comunicação, acções a desenvolver, KPIs e gestão de equipas.Custo e desenvolvimento: planeamento e orçamento necessários para a realização do projeto.Este guia propõe estratégias para desenvolver uma marca competitiva e inovadora no sector alimentar online, ultrapassando os desafios do mercado francês e oferecendo uma experiência culinária única.

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