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Studio sulle strategie di sviluppo del business di una banca a livello di filiale

Studio sulle strategie di sviluppo del business di una banca a livello di filiale

Amrendar kumar / Naveen Kumar Paswan

47,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Banca
ISBN:
9786208355920
47,14 €
IVA incluido
Disponible

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Sobre IBD

L’obiettivo di questo libro è quello di determinare le strategie di sviluppo commerciale delle banche del settore pubblico a livello di filiale. Il servizio al cliente è uno degli ingredienti più importanti del marketing mix di prodotti e servizi. Un servizio clienti di alta qualità contribuisce a fidelizzare la clientela. Oggi i clienti non sono interessati solo al prodotto che viene loro offerto, ma a tutti gli elementi aggiuntivi del servizio che ricevono, dal saluto che ricevono quando entrano in una filiale, al rimborso e all’aiuto che ricevono quando hanno un reclamo per un prodotto difettoso che hanno pagato.

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