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Studie über Strategien zur Geschäftsentwicklung einer Bank auf Filialebene

Studie über Strategien zur Geschäftsentwicklung einer Bank auf Filialebene

Amrendar kumar / Naveen Kumar Paswan

47,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Banca
ISBN:
9786208355890
47,14 €
IVA incluido
Disponible

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Sobre IBD

Das Ziel dieses Buches ist es, die Strategien für die Geschäftsentwicklung von Banken des öffentlichen Sektors auf Filialebene zu bestimmen. Der Kundenservice ist einer der wichtigsten Bestandteile des Marketing-Mix für Produkte und Dienstleistungen. Ein qualitativ hochwertiger Kundenservice trägt zur Kundenbindung bei. Die Kunden interessieren sich heute nicht nur für das Produkt, das ihnen angeboten wird, sondern für alle zusätzlichen Serviceelemente, die sie erhalten, von der Begrüßung beim Betreten einer Filiale bis hin zur Rückerstattung und Hilfe, die sie erhalten, wenn sie sich über ein fehlerhaftes Produkt beschweren, das sie bezahlt haben.

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