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Étude sur les stratégies de développement commercial d’une banque au niveau des succursales

Étude sur les stratégies de développement commercial d’une banque au niveau des succursales

Amrendar kumar / Naveen Kumar Paswan

47,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Banca
ISBN:
9786208355906
47,14 €
IVA incluido
Disponible

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Sobre IBD

L’objectif de cet ouvrage est de déterminer les stratégies de développement commercial des banques du secteur public au niveau des agences. Le service à la clientèle est l’un des ingrédients les plus importants du marketing mix pour les produits et les services. Un service à la clientèle de haute qualité contribue à fidéliser les clients. Aujourd’hui, les clients ne s’intéressent pas seulement au produit qu’on leur propose, mais aussi à tous les autres éléments du service qu’ils reçoivent, de l’accueil qu’ils reçoivent lorsqu’ils entrent dans une agence au remboursement et à l’aide qu’ils reçoivent lorsqu’ils se plaignent d’un produit défectueux qu’ils ont payé.

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