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Strategy in Emerging Markets

Strategy in Emerging Markets

Anders Pehrsson

355,80 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2001
Materia
Empresa y gestión
ISBN:
9780415270526

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Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.

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