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Strategische Produktgestaltung

Strategische Produktgestaltung

Dirk Schmidt-Gallas

72,09 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824479948
72,09 €
IVA incluido
Disponible

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Sobre IBD

Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung.

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