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Nachfragerorientierte Produktgestaltung auf Investitionsgütermärkten

Nachfragerorientierte Produktgestaltung auf Investitionsgütermärkten

Dirk Schmidt-Gallas

72,76 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Economía
ISBN:
9783824467501
72,76 €
IVA incluido
Disponible

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Sobre IBD

Mit Hilfe der Conjoint-Analyse zeigt der Autor produkt- und marketingpolitische Implikationen und gibt Entscheidungshilfen für eine marktorientierte Unternehmensführung.

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