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Stratégie marketing internationale pour le tourisme au Ghana

Stratégie marketing internationale pour le tourisme au Ghana

Joseph K. Abanga

92,31 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209241864
92,31 €
IVA incluido
Disponible

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Sobre IBD

La nécessité de développer une stratégie marketing internationale efficace pour l’industrie touristique ghanéenne est au cœur de cet ouvrage. Une étude a été menée auprès de touristes afro-américains visitant le Ghana. Cette étude visait à classer les types de médias imprimés et électroniques par lesquels les Afro-Américains obtenaient leurs informations touristiques. Elle cherchait également à identifier les principaux canaux de distribution par lesquels ce marché cible achetait ses produits touristiques. Elle examinait également l’expérience de voyage des Afro-Américains visitant le Ghana en ce qui concerne l’organisation de leur voyage, la taille de leur groupe et la durée de leur séjour. L’étude a montré que le facteur de motivation le plus important pour les Afro-Américains visitant le Ghana était le patrimoine culturel.

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