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Strategia di marketing internazionale per il turismo del Ghana

Strategia di marketing internazionale per il turismo del Ghana

Joseph K. Abanga

92,32 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209244421
92,32 €
IVA incluido
Disponible

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Sobre IBD

La necessità di sviluppare un’efficace strategia di marketing internazionale per l’industria turistica del Ghana è l’obiettivo di questo libro. È stato condotto uno studio che ha avuto come target i turisti afroamericani che visitano il Ghana. Lo studio ha cercato di classificare i tipi di media cartacei ed elettronici attraverso i quali gli afroamericani ottengono informazioni sui viaggi e di identificare i principali canali di distribuzione attraverso i quali questo mercato target acquista i prodotti di viaggio. Ha inoltre esaminato l’esperienza di viaggio degli afroamericani che visitano il Ghana in relazione all’organizzazione del viaggio, alle dimensioni del gruppo e alla durata del soggiorno. Lo studio ha dimostrato che il fattore motivante più forte per gli afroamericani che visitano il Ghana è il patrimonio culturale.

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