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Strategic Sports Event Management

Strategic Sports Event Management

Guy Masterman

270,62 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Deportes y recreación al aire libre
ISBN:
9780367494650

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This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.

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