LIBROS DEL AUTOR: guy masterman

2 resultados para LIBROS DEL AUTOR: guy masterman

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  • Strategic Sports Event Management
    Guy Masterman
    This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events. ...
    Disponible

    111,00 €

  • Innovative Marketing Communications
    Emma Wood / Guy Masterman
    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effec...
    Disponible

    112,08 €