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Strategic Pricing and Management Accounting

Strategic Pricing and Management Accounting

David Dugdale

241,26 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781032224824

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The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

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Otros libros del autor

  • Strategic Pricing and Management Accounting
    David Dugdale
    The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business. ...
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