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Strategic Pricing and Management Accounting

Strategic Pricing and Management Accounting

David Dugdale

77,58 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781032224848
77,58 €
IVA incluido
Disponible

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Sobre IBD

The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

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Otros libros del autor

  • Strategic Pricing and Management Accounting
    David Dugdale
    The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business. ...
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    Market: Students in undergraduate courses in electromagnetism. This innovative textbook provides students with a modern view of the unity of electromagnetism by forsaking the traditional historically ordered development for a more logically ordered one. This approach involves the introduction of Maxwell’s equations at the earliest opportunity to serve...