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Strategic Perspective on the Marketing of Information Technologies

Strategic Perspective on the Marketing of Information Technologies

Dholakia / Ruby Roy Dholakia / Sheth

200,91 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
1994
Materia
Sociedad y cultura: general
ISBN:
9781559383875

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Sobre IBD

Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

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