LIBROS DEL AUTOR: ruby roy dholakia

2 resultados para LIBROS DEL AUTOR: ruby roy dholakia

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  • M-Powering Marketing in a Mobile World
    Nikhilesh Dholakia / Ruby Roy Dholakia / Syagnik Banerjee
    The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provi...
    Disponible

    18,62 €

  • Technology and Consumption
    Ruby Roy Dholakia
    Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this ...
    Disponible

    134,22 €