Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > Estudios mediáticos > Strategic Media Planning and Buying
Strategic Media Planning and Buying

Strategic Media Planning and Buying

Basant Rathore

76,40 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Estudios mediáticos
ISBN:
9781032724577
76,40 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

Artículos relacionados

  • Impact of Communication and the Media on Ethnic Conflict
    Throughout the world, cultural and racial clashes remain a major hurdle to development and progress. Though some areas are experiencing successful intercultural communications which pave the way for peaceful negotiations, there are still many regions experiencing severe turmoil. Impact of Communication and the Media on Ethnic Conflict focuses on both the positive and negative o...
  • The Game to Show the Games
    Morgan Wick
    ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement. In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest o...
    Disponible

    9,42 €

  • Exploring the Benefits of Creativity in Education, Media, and the Arts
    The use of imagination can lead to greater outcomes in problem solving, innovation, and critical thinking. By providing access to creative outlets, productivity increases in schools, businesses, and other professional settings. Exploring the Benefits of Creativity in Education, Media, and the Arts is a pivotal reference source for the latest scholarly research on the stimulatio...
  • Celebrity, Pedophilia, and Ideology in American Culture
    Jason Lee
    Celebrity, Pedophilia, and Ideology in American Culture reveals the connections between rapacious capitalism and the rape of children. The twenty chapters, which span the analysis of childhood, celebrity culture, important books and films on pedophilia and violence, post-9/11 theology and public rhetoric, and killing for fame, in an interrelated fashion cover intrinsically impo...
  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...
    Disponible

    86,42 €

  • Researching Digital Media and Society
    Moa Eriksson Krutrök / Simon Lindgren
    ...

Otros libros del autor

  • Strategic Media Planning and Buying
    Basant Rathore
    This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. ...