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Strategic Media Planning and Buying

Strategic Media Planning and Buying

Basant Rathore

267,12 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Estudios mediáticos
ISBN:
9781032499826

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This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

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Otros libros del autor

  • Strategic Media Planning and Buying
    Basant Rathore
    This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. ...
    Disponible

    76,40 €