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Strategic Marketing

Strategic Marketing

Michael Bendixen / Russell Abratt

268,47 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781138593633
268,47 €
IVA incluido
Disponible

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Sobre IBD

This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

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