LIBROS DEL AUTOR: russell abratt

2 resultados para LIBROS DEL AUTOR: russell abratt

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  • Strategic Marketing
    Michael Bendixen / Russell Abratt
    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad rang...
    Disponible

    73,68 €

  • Strategic Marketing
    Michael Bendixen / Russell Abratt
    This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy. ...
    Disponible

    268,47 €